F1 Sponsorship Intelligence.
Original research and analysis on F1 sponsorship measurement, media value, and what independent data changes for the brands who invest in the sport.
F1 Sponsorship in the Middle East: What Gulf Brands Need to Know About ROI
Gulf brands are among F1's fastest-growing sponsors. Here is what independent ROI measurement reveals about motorsport sponsorship value in the Middle East market.
The F1 Sponsorship Independence Gap
Why the performance data F1 sponsors receive from their teams has a structural conflict of interest, and what independent measurement reveals when it runs instead.
How to Measure F1 Sponsorship ROI Independently
A practical guide to measuring F1 sponsorship ROI independently. What data you need, what methodology works, and why the team's report is not enough on its own.
The F1 Sponsor CFO Guide 2026
How to defend your F1 sponsorship budget to a CFO in 2026. What data you need, what questions to anticipate, and how independent measurement changes the conversation completely.